LITTLE CAESARS
Enhancing the online ex-pizza-riance.
Competitive Analysis | Contextual Inquiry | Surveys | User Interviews | Wireframes | Usability Testing | Prototype
PROBLEM
Little Caesars would like to improve their current online presence to expand and to become more relevant with the digital age.
SOLUTION
Little Caesars is a unique franchise company that has kept true to their brand by appealing to the local crowds who find their quick service and low prices irresistible. The approach to our solution was to build off of Little Caesar’s current business strategy. Not only did we create a system that would increase accessibility to their pizza, but also reengage customers to further improve their community ties.
the Process
Interviews
Though most customer journeys at Little Caesars have been satisfying, contextual observations and interviews revealed that there were still cases of broken service flows on site.
Research & Analysis
Little Caesars set themselves apart from their competitors in two ways:
- Quick service
- Community Relationships
We tackled the development of their mobile platform to reinforce the strength of their business model and implemented a pre-ordering system for customizable items, as well as loyalty rewards for frequent buyers.
Sketching & iterations
The Little Caesars mobile interface was designed for accessibility and ease, while still allowing item customization similar to other competitors.
Current deals and offers differ at each location. With this in mind, we created a few variations of a rewards system to reengage and bring back loyal customers for frequent purchasing.
Deliverables
View the CLICKABLE PROTOTYPE.
