Bay PRess & PAckaging
Website redesign for a family-owned business.
UX Design | UI Design
DESCRIPTION
Bay Press & Packaging’s online presence was in need of a redesign and rebuild of their website. Between one developer and one designer (myself), we recreated the experience parsing through the business’ services, product offerings, and contact page.
GOAL & SOLUTION
Utilizing an existing repository of high quality product photos and update of content structure, we designed a new website look and feel to engage new clientele and enhance the transparent communication between potential customers and business owners.
EVALUATION
COMPETITORS & BRANDING
The packaging industry is overrun by large conglomerates and manufacturers that have strong branding and sometimes dated presence. Adapting a style and voice that would feel modern, straight-forward, and collaborative was important for Bay Press & Packaging’s needs.
Their brand colors were very similar to another multi-location and popular packaging and shipping business, so it was crucial to emphasize the differences Bay Press & Packaging had to offer. To do this, there was an emphasis on the product photos and strategic logo use throughout the website.
Wireframes
templates & Reusing components
For easy browsing and straight-to-the-point reading, we developed a template to build off of for all product pages. This allowed for ease and quick development of the site at the end of the project, as well as a concise way of listing product offerings and services.
Iterations
Final website
future steps
logo update & mobile
The desktop website redesign was a foundational change for Bay Press & Packaging, but additional work and design solutions around mobile design and logo rebranding would be prioritized next steps to increase engagement from clientele that could be blocked by the mobile page structure.